Industry Insights

Expert perspectives on banking technology, digital transformation, and the future of financial services.

Featured Insight

Automation Banking Primacy Business Bank Lead Generation

Convert Cold Business Prospects With Warm Analytics

New Feature: Now you can generate a banker-ready proposal in minutes – not days. Personalization is built in. Lead Generation Prospect uploads a recent statement….

September 25, 2025 1 min read

Cale Johnston

CEO & Co-Founder

Automation Onboarding Revenue Growth

Turning Commercial Account Onboarding into a Lead Engine

Commercial banking has always relied on referrals, purchased lists, and cold outreach to find new business customers. These channels are noisy, expensive, and rarely deliver…

September 17, 2025 3 min read

Cale Johnston

CEO & Co-Founder

Cash Management Onboarding Treasury

How to Sell Treasury Services During the Onboarding Process

The first 30 days with a new business client are your most powerful sales window. Here’s how to embed treasury from day one and turn onboarding into activation.

August 12, 2025 7 min read

Cale Johnston

CEO & Co-Founder

Banking Trends Market Research SMB Banking

The Shift Is On: What the Data Says About Business Bank Switching

New data shows SMBs are ready to switch banks — and the experience is what wins.

July 28, 2025 5 min read

Cale Johnston

CEO & Co-Founder

Community Banks SMB Banking

Winning the Switch: How Community Institutions Can Use Tech to Capture Growing SMBs

How community banks can capture growing SMBs by eliminating switching friction with automation.

July 20, 2025 8 min read

Cale Johnston

CEO & Co-Founder

Account Switching Banking Primacy Revenue Growth SMB Relationships

Winning Primacy: Why Fixing the Switch Is the Key to Full SMB Relationships

Opening accounts is just the beginning. Learn how switching automation helps banks achieve primacy and convert dormant accounts into revenue-driving relationships.

July 15, 2024 12 min read

Cale Johnston

CEO & Co-Founder

Automation Technology White Paper

The Hidden Cost of Manual Business Account Switching

Download our comprehensive guide covering everything from switching friction points to implementation strategies for banking automation.

July 10, 2024 15 min read

Cale Johnston

CEO & Co-Founder

Ready to Transform Your Business Account Switching?

Schedule a demo to see how Onsetto can help your institution attract more commercial deposits.