One platform for commercial banking growth.
One operating model for the commercial banking relationship.
01
Identify
See operating potential before the first conversation.
02
Activate
Move operating activity into the new relationship.
03
Expand
Grow value through relevant treasury services.
04
Retain
Protect primacy as relationship health shifts.
Identify → Activate → Expand → Retain
Technology that puts the model into action.
The platform extends through Retain: activation and treasury signals continue to inform relationship health after expansion, even though Retain is a stage of the Framework rather than a standalone product.
How effectively is your institution building primary operating relationships?
The Business Banking Activation Index benchmarks your commercial banking strategy across Identify, Activate, Expand, and Retain to uncover where opportunities for deeper operating relationships may be getting missed.
5 Questions · 3 Minutes · Personalized Benchmark
Take the Activation IndexExecutive Scorecard · Preview
Your Activation Score
?? / 100
Peer Median
58
Are you above the peer median - or leaving relationship growth on the table?
Identify
?Activate
?Expand
?Retain
?Your #1 Growth Opportunity
Revealed with your results
See what each stage does.
Every strategy runs on the same operating platform. Select a stage to see the intelligence relationship managers work from.
Begin every first conversation with better insight.
- Securely analyze business financial statements before the first meeting.
- Surface operating behaviors, liquidity trends, and treasury opportunities.
- Arrive with a considered point of view, so early conversations qualify faster.
Turn a new account into a primary operating relationship.
- Guide businesses through funding, payroll, receivables, and payables.
- Track activation progress across the portfolio in one view.
- Create natural moments for Structured Conversations while the relationship is still forming.
Grow the relationship long after activation.
- Read operating activity to reveal treasury opportunities that stay hidden today.
- Ground every recommendation in the customer's real operating patterns.
- Shape the next Structured Conversation with relevant, timely services.
Receivables activity indicates expansion potential.
Explore receivables workflow.
