Onsetto is an AI-powered, white-label business account switching platform for financial institutions. It digitizes workflows that had previously been nearly impossible to automate and orchestrates the entire transition, giving both bankers and businesses a clear, guided path to completion.

Onsetto, a fintech platform purpose-built to help financial institutions capture the core operating account and establish primacy with business customers, today announced it has raised $2.2 million in funding. The round was led by EJF Ventures, with participation from Idea Fund of La Crosse, The Perch Fund, and Minneapolis-based angel investors Daren Cotter and Bobby…

Press Release: MINNEAPOLIS, Minn. (Dec. 11, 2025) — Onsetto, a business account switching and relationship-primacy platform that helps financial institutions capture the full business core operating account from day one, announced today its selection to the Independent Community Bankers of America®’s (ICBA) ThinkTECH Accelerator Program. The 10th iteration of the award-winning program kicks off January…

Washington, D.C. —The Independent Community Bankers of America® (ICBA) today announced the selected companies for the 10th iteration of its award-winning ICBA ThinkTECH Accelerator program (AP10). The solutions span a broad array of offerings – from responsible AI for compliance to tools that accelerate small business growth, modernize lending, expand investing options, and strengthen fraud…

Using real-time intelligence to anticipate the needs of business owners offers a path to deeper relationships, stronger primacy and more efficient growth.

Cale Johnston knew what startup success looked like. ClickSwitch, his first company, had a software platform that simplified the process of moving consumer accounts from one financial institution to another. It grew to more than 100 employees and was acquired in 2021 by a publicly traded company.

For years, business banking teams have worked hard to understand their commercial clients, but the tools haven’t kept pace. Relationship managers still rely on spreadsheets, static reports and periodic check-ins to gauge whether a business might need new treasury services, lending solutions or better account structures.

For decades, banks have competed fiercely for commercial deposits, often emphasizing pricing, digital onboarding and treasury services as their growth levers. Yet a stubborn bottleneck persists — a long-standing challenge in commercial banking: the complexity of moving a business’s primary operating account.

In this episode of the Fintech Combine, Kris Kovac talks with Cale Johnson, founder of Onsetto and former ClickSwitch CEO. Cale shares hard-won lessons from building and selling his first fintech, why business account switching is the industry’s hidden bottleneck, and how Onsetto is helping banks and credit unions finally achieve true commercial primacy.